Business Innovation Through Social Media
Event on 2012-04-27 10:00:00
Do you want to learn how to develop your digital media plans by global experts like Unilever and Innocent Drinks?
The Social Media Innovation workshop is for you.
What will I learn?
- What are the leading companies doing in digital (website, digital marketing,social media and mobile)?
- How are some companies not just exciting customers, but their board and shareholders, plus getting 300% return on their digital investments?
- What are big brands doing that makes them leaders?
- What are the five dos and don'ts of digital?
- How do I track my brand/category against what's good/better/best-of-the-best?
- What are the best-of-the-best doing well and what are the lessons to be learned from what those that are not doing well?
- An understanding of your current positioning and know how to achieve your goals to get where you want to be
- Developing and delivering the plan that becomes best-of-the-best
- Testing this plan; what do my peers think?
- How to get internal & external partners engaged quickly, taking months out of decision-making and re-work
- Building your business' business case for Stakeholder sign-off
- How to run this workshop internally to inspire and engage your team/other peers
- Become part of a digital community to share, challenge and support each other across sectors after the workshop
Who is the workshop for?
- Marketing, Project Managers, Business Partners, Sales, Consumer Insight
What is the workshop format?
- The workshop is interactive and hands on. The intention is for global players to share learnings and then we put your needs at the heart of the workshop, and instead of "death by PowerPoint", turn it into a session where you create your plan in the workshop with the support of the facilitators and peers that are present
- You will walk out with a clear social media plan to implement, a business case and return on investment for your business that engages stakeholders
- You'll have an actionable strategy for the next month, two months and three months AND be confident you can apply elements of the workshop yourself
What is the cost?
- The workshop costs ?250 for the day (early bird) or ?350 (full price)
When and where is it?
- It will be held on Friday 27th April in London Wall
Who is running the workshop?
- zero G media is a London and Brighton digital media agency delivering stunning web design, fresh online branding & digital marketing strategies. We run regular training workshops helping businesses make the most of digital media, covering topics such as website strategy and developing successful email marketing campaigns
- Rob Cass specialises in innovative business models and has runs this session with Unilever, Toni & Guy, Colgate Palmolive, ING private banking, Zara, Gap, Burberry, Lloyds Pharmacy, The Peoples' Supermarket, Sainsbury & BT
- Experts from different sectors will share their experiences
What has others' feedback been?
- Having created ?100m profit improvement, the feedback from the CEO was "magical; the way we've created something market changing, inspiring and deliverable that we all are passionate about delivering is amazing. And all in 1 day. Why have we never worked like this before?!"
- "As part of the Brighton Digital Festival I was lucky enough to visit the zero G studio for a great presentation by Guy and Amy. I came away feeling both refreshed and informed by their welcoming attitude and client centric approach, a rare mix which will no doubt result in great success. Looking forward to the next event."
- "It really was the most useful and enlightening session and, despite my 27 year involvement, I learnt more about the business than I thought I could"
at zero G media
2 London Wall Buildings
City of London, United Kingdom
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