Style, Selection and Service: Three Customer Benefits of Small ...

(MOBILE, Ala.)? In his shop on Old Shell Road, Greg Harvell and staff strive to provide their male customers with quality and styles not found anywhere else in Mobile.

"We've searched the market pretty heavily" he said, "and we want to carry the best of the best at a very good price. We carry quality, we sell customer service, and that's what we've based our business on."

A few miles away, at Suffur Boutique on Cottage Hill Road, Fallon Parker's goal is exactly the same for the ladies.

"Dealing with boutiques, you have less items. I might get two smalls, two mediums and two larges. So your chances of bumping into a twin are very slim."

In other words, Parker's customers are not getting their clothing off the rack with dozens or hundreds of other women

Small Business Saturday came about in 2010, an idea conceived and promoted by American Express.

It's a chance for both Suffur Boutique and G. Harvell Men's Clothier to introduce themselves to old friends and new customers.

"We want to try to make the shopping experience here a fun experience," said Harvell, "whether it's 15 dollars or 15 hundred dollars. It's the same experience for all of them."

"I try to keep ladies as classy as possible," said Parker. "You can still be presentable and sexy, but still with an edge and classy."

Being locally owned, both business owners stress that the dollars they spend and earn at their stores stay in Mobile.

And both say selection and personal customer service are a combination that will win you over and bring you back beyond Small Business Saturday.

Source: http://www.local15tv.com/news/local/story/Style-Selection-and-Service-Three-Customer/cfF4reUrb0ySZMZXmXIXMw.cspx?rss=217

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